Visual iDENTITY Form Please fill out the form below to provide information on your Church/Business to help us design your visual identity. Name * First Name Last Name Which of these apply to you * I have a logo but not a visual identity I have a logo but want to change it I need a visual identity Other If you chose "other", please explain Let's Talk About Your Church/Business What is the name of your Church/Business * When did or will your Church/Business begin Tell us your story. Why did you start a Church/Business What inspired you to start a Church/Business Ex. Bible verse; dream; passion; life's circumstances What is your mission What is your vision What is the message that you're wanting to communicate to the world What services do you provide What short-term or long-term goals do you have for your Church/Business Where would you like your Church/Business be in 5 years Your Target Audience Who is your target audience * Choose all that apply. Male Female Male & Female What is their age group * Choose all that apply. 13-17 18-24 25-34 35-44 45-54 55-64 65+ What is their relationship status * Choose all that apply. Single Dating Engaged Married Widowed Separated Divorced Where does most of your audience live City/State Is there a certain occupation your audience have If yes, please explain. How do you plan on communicating to your audience Ex. Social meda, website, email To help us design your visual identity, we need to understand how your audience thinks and feels What do you think are the desires of your audience What do you think are the fears of your audience What do you think are the hopes of your audience What problem(s) are your audience facing What are your plans or steps of solving the problem your audience is facing Setting Yourself Apart If you have a business, who are your competitors Which kind of organizations do you need to be distant from What are your distinctives? What distinguishes you from other Churches/Businesses When it comes to your services, what are the advantages you have over other organizations When it comes to your services, what are the disadvantages you have Let's Talk About Designing Your Visual Identity How does your visual identity fall between the following opposing characteristics Feminine or Masculine Feminine Masculine Simple or Intricate Simple Intricate Grey or Colorful Grey Colorful Fun or Serious? Fun Serious Modern or Classic Modern Classic Professional or Casual Professional Casual Please add any characteristics that hasn't been listed What attributes or emotions do you want associated with your visual identity Your Logo In your opinion, what defines a successful logo If you're looking to change your logo, please tell us why What do you like about your logo What do you NOT like about your logo How are you going to use your logo Choose all that apply. Social Media Print on Business Items Print on Marketing Items Apparel Merchandise Packaging Website Email Other If you chose "other", please share Which logo format best represents your visual identity Lettermark Wordmark Abstract Combinations Emblem Please share any restrictions to consider when designing your logo Your Fonts Which font style best represents your visual identity Choose all that apply. Sans Slab Serif Sans Serif Script Your Color Palette What colors best represent your visual identity * What colors do you NOT want to see * You're Almost Done! Just A Few More Questions What is your budget What is your deadline MM DD YYYY Would you like the source files when this project is approved Yes No
